And even if there’s a Salesforce integration, all they see is whether the person attended or not several days post-event, in which case it becomes too late.

Typically, CSV files are sent to sales after an event and they'll have to manually go through the list and see if their account attended and then send them a follow-up. When we spoke to many of our customers during quarterly business reviews, the single common pain point that kept coming up is sales teams usually have little to no idea if their target accounts just signed up, if they asked a question, or other critical activities until after it’s too late. But the most challenging question to answer is what should you do with the engagement data? What if a key decision-maker comes to an event and asks an important question? How do you pass this information to account executives and BDRs who need these detailed insights instantly to engage with their target accounts both during and post-event? You work hard to drive attendees to events and put together great experiences-all with the hope that these attendees eventually become customers. Like every marketer, you’re likely focused on building pipeline through events. ‍ Introducing Goldcast’s Slack + Salesforce integration. Well, dreams do come true-at least they do with Goldcast. What if you had instant visibility into any account engagement happening in your events, like questions asked, polls answered, hand raises, and more? Wouldn’t it be amazing if you could give your sales team real-time insights to start conversations with their target accounts?

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